Cool and Creative Ambient Advertisements


creative ambient advertisements mercedes

Advertisements are everywhere – in washrooms, at gas pumps, in cinemas, in the bus or on the bus. It is almost impossible to avoid. But can you remember at least 5 advertisements out of the thousands you must have seen today? No? Although advertisements are everywhere, not all of them succeed in grabbing the viewer’s attention. Most companies try to achieve this by creating creative ambient advertisements.

Ambient advertising includes placing ads in unusual places or on unusual items where you would normally not see an ad. It’s not necessary that an ambient ad should be placed outside. It can be placed anywhere! An ambient ad aims to become a part of the environment and draw the observer’s attention. The point is to get people’s attention and make them think.

For a successful ambient ad campaign, it is necessary for the company to choose the best media format and combine it with an effective message. Creative ambient advertisements make people think about a particular item or place differently.

Here is a series of cool and creative ambient advertisements that may entertain or shock you.

12 Cool and Creative Ambient Advertisements

1. Air pollution kills 60,000 people a year – NRDC.org

creative ambient advertisements air pollution

2. 3D crocodile escalator – National Geographic

 creative ambient advertisements national geographic

3. Laundromat – Pepto-Bismol

 creative ambient advertisements laundromat

Advertising Agency: Publicis, USA

4. Horror Buckets – Motor City Nightmares

 creative ambient advertisements horror buckets

Advertising Agency: Y&R, USA

5. Hanging – Sparring Partner Gym

 creative ambient advertisements hanging

Advertising Agency: Leo Burnett, Italy

6. Smart ideas for smarter cities – IBM

 creative ambient advertisements ibm

 ibm

Advertising Agency: Ogilvy & Mather, France

7. Roachville – Doom Fogger

creative ambient advertisements roachville

roachville

Advertising Agency: TBWA\Hunt\Lascaris

8. Waterslide escape – Carnival Cruiselines

 creative ambient advertisements waterslide escape

Advertising Agency: Arnold Worldwide, USA

9. Don’t forget – Colgate

 creative ambient advertisements colgate

Advertising Agency: Y&R, Thailand

10. Come a little closer – Funeral Services Bergmann & Sohn

 creative ambient advertisements funeral services

11. Get them off your dog – Frontline

 creative ambient advertisements frontline

Advertising Agency: Saatchi & Saatchi, Indonesia

12. Looks fast. Even in park – Mercedes-Benz 2012 C-350 Coupe

 creative ambient advertisements mercedes

mercedes

Advertising Agency: BBDO, Toronto


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