There are a lot of potential pet owners but some of them need a little bit of inspiration to adopt. Photographer Amol Jadhav and art director Pranav Bhide have created a powerful campaign for The World For All Animal Care And Adoptions in Mumbai. It spread awareness about their adoption event, and – most importantly – it was effective! Scroll down to see these genius optical illusions below.
Genius Optical Illusions
Using clever lighting and framing techniques, the creative duo made a series of optical illusion portraits that contain two images in one. The artists arranged their portrait subjects to create an animal shape in the negative space between them. Everything came together when they turned on a super bright backlight. Also, placed gentle fill light in the front.